For over twenty years, Russ Fagaly has transformed how mission-driven organizations harness technology to build and mobilize communities. As an early employee at Blue State Digital, he helped revolutionize modern campaigning by developing digital strategies that transcended geographic boundaries to reach and engage targeted audiences. Building on that foundation, Russ brought his innovative approaches to advocacy powerhouses like NextGen America and FWD.us, as well as numerous civic-minded startups. His expertise spans campaign architecture, team leadership, and solving complex operational challenges - with a particular focus on emerging technologies and their role in modern movement-building. Today, Russ advises campaigns, organizations, and brands on leveraging new platforms to deepen audience engagement and forge meaningful connections with key constituencies. As both a digital strategist and organizational innovator, he combines technical expertise with operational insight to help teams optimize their approach and achieve their mission-critical goals.
Great content only works if it reaches the right eyes and ears. Russ will help you build an audience of true advocates through smart targeting, and move them to action through comprehensive digital program development.
Russ will work with you to craft paid media campaigns that will capture hearts and minds — and advance your goals — from assessing your audience and choosing the right platform to reach them, to overseeing creation of compelling advertisements.
Russ can generate effective leads for partnerships and clients, then help you manage those partnerships and clients — so you can be sure you're keeping vendors honest and customers happy.
Some teams struggle. It happens. But struggle doesn't have to be insurmountable. Russ will assess your organization's structures, construct a framework to align your work with your priorities, and position your teams to meet their full potential